Preparación CPG para pedidos comerciales y D2C
Selling direct and selling into retail are the same inventory and completely different operations. The retailer publishes the rules, changes them per account, and charges you when they are not followed.
Qué cambia aquí
Cases and pallets alongside single units, retailer routing guides that differ per account, and promotional packs that need building ahead of a date somebody else set.
- The routing guide is the specification
- Carton labelling, pallet pattern, appointment booking, paperwork and the order they have to arrive in are set by the retailer and differ per account. Running two accounts is running two specifications off one shelf, and the difference has to be built into how the order is picked rather than checked at the door.
- A chargeback is a process failure with an invoice attached
- Retail penalties are not really about the money on the debit note. They are the retailer telling you the same thing will happen again next time. Each one traces back to a step, which is where it gets fixed.
- One count, two channels
- Las órdenes comerciales y pedidos web comparten inventario. Las reglas de asignación protegen compromisos comerciales y disponibilidad online.
- Promotional packs are their own operation
- A display, a multipack or a seasonal bundle is a build, against a date the retailer set months ago. It happens ahead of the window as its own SKU, the way a subscription box does, not during the pick.
The paperwork is the product
Un pedido comercial completo requiere documentos, tarimas y cita correctos. Una selección rápida no compensa un envío rechazado por el comercio.
- A purchase order, an advance ship notice and an invoice are one transaction, not three unrelated messages.
- Retail and direct orders run through the same record, so the count is not reconciled by hand at the end of the month.
- Incluye requisitos del comercio en el plan de selección y revisa el envío antes de cargar.
Cuatro preguntas que conviene hacer a cualquier proveedor
Usa estas preguntas para comparar proveedores, incluido Ecom. Pide procesos y documentos aplicables a tus productos.
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01
Can you run a different routing guide per retail account off the same stock, or is there one house standard?
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02
Which EDI transactions do you handle yourself and which do you expect my system to send?
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03
When a chargeback lands, who traces it, and do I see the step it came from?
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04
How is stock allocated between a retail purchase order and my storefront?
Bring us a routing guide.
Tell us which retailers you serve, what your direct volume looks like alongside it, and we will tell you how we would run both off one pool of stock.